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Social Norms Seed Grants

By empowering community members to collect data about gender & relational norms and develop positive campaigns to encourage healthy attitudes and behaviors, the Social Norms Seed Grant Initiative increases the capacity of the UC Berkeley community to prevent sexual harassment & relationship violence.

Annual grants of up to $3000 are available to campus communities to develop and evaluate the impact of a messaging campaign. Grantees join a year-long cohort and receive instruction and support from experts in the prevention of sexual harassment, relationship violence, & hazing at the PATH to Care Center & the Center for Support and Intervention. Read an overview of the Social Norms Approach.

Seed Grant Timeline  Social Norms Seed Grant Initiative process. Oct-Nov Develop tool and collect social norms data from your community. Nov-Dec Analyze norms data & identify misperceptions. Jan-Feb Develop, test, & refine intervention/campaign to correct norm misperception - include evaluation method in rollout. Feb-Mar Implement campaign for at least 2 weeks, along with evaluation to determine impact/effectiveness. Mar-Apr Analyze evaluation data, create final poster & presentation on campaign, process, & impact for Showcase..  

Apply to the Grant Initiative to promote civility, respect, consent, and positive practices among your peers!

Important Dates

  • Applications are open August 29, 2023.
  • Applications due by September 27, 2023 at 11:59pm PT.
  • Award notifications by October 5, 2023.
  • In anticipation of receiving a grant, applicants should hold time on their calendars for the Required Grantee Orientation on Friday, October 13, 2023 at 9am-noon PT. 

Please thoroughly review the FAQs below or these grant instructions.

Social Norms Seed Grant FAQs