Data shows that most UCB undergraduate men want to intervene. There are many ways to get involved:
- Share the campaign on social media and tell your own stories about times you’ve spoken up or taken action to interrupt harmful behavior – tag @PATHtoCareUCB #WeCARE
- Learn about the indirect and direct ways you can intervene at the Bears That Care page.
- Request a bystander intervention workshop or consultation for your community or organization.
- Work with us to develop a custom poster for your community!
About Social Norms Campaigns
Social norms are the unwritten rules about how to behave, and most of us usually hold similar, healthy, positive views. But sometimes we think our peers hold different views based on a vocal minority that holds unhealthy attitudes. This misperception can make us less likely to act on our own values and beliefs.
Social norms campaigns use data from your own community to communicate the healthy attitudes of the majority, which encourages everyone to increase prosocial behavior. Read an overview of the Social Norms Approach.
Uplifting our values of respect, consent, and care for survivors is an important part of shifting the campus culture. The PATH to Care Center has led or contributed to a number of awareness and social norms campaigns.