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Campaigns

Did you realize that most people on campus are as likely as you to step up to create a healthier campus? How does knowing that change what you will do?
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UG challenge sexism Staff challenge sexism Grads challenge sexism Faculty challenge sexism
UG redirect Staff redirect condescension Grad redirect convo Faculty redirect condescension
UG seek help Staff seek help Faculty seek help

(click any thumbnail for downloadable graphic) Graphic design: Angelica Quetua & Annie Li

How You Can Create a Campus Free of Sexual Violence & Harassment

  1. Join the campaign!
    • Share the graphics above with your networks and on social media using the following in your caption:

      Say what the rest of us are thinking! Most of us would intervene when we see concerning behavior like sexist jokes, condescending comments about gender, and stalking. @PATHtoCareUCB #WeCARE

    • You can also upload the Zoom backgrounds and include a badge on your email signature.

Grads seek Help for Stalking Zoom background That's not funny Badge

  1. Join your peers and be an everyday active bystander: interrupt concerning behavior before it gets worse! Learn about the indirect and direct ways you can intervene at the Bears That Care page.
  2. Tailor the campaign to your department, unit, RSO, identity group, or other specific community! Contact us at pathtocare@berkeley.edu.

About Social Norms Campaigns

Social norms are the unwritten rules about how to behave, and most of us usually hold similar, healthy, positive views. But sometimes we think our peers hold different views based on a vocal minority that holds unhealthy attitudes. This misperception can make us less likely to act on our own values and beliefs.

Social norms campaigns use data from your own community to communicate the healthy attitudes of the majority, which encourages everyone to increase prosocial behavior. Read an overview of the Social Norms Approach.

 

Uplifting our values of respect, consent, and care for survivors is an important part of shifting the campus culture. The PATH to Care Center has led or contributed to a number of awareness and social norms campaigns.