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Social Norms Seed Grants

This program is not currently being offered. Please see our Center Updates Page for more details.

By empowering community members to collect data about gender & relational norms and develop positive campaigns to encourage healthy attitudes and behaviors, the Social Norms Seed Grant Initiative increases the capacity of the UC Berkeley community to prevent sexual harassment & relationship violence.

Annual grants of up to $3000 are available to campus communities to develop and evaluate the impact of a messaging campaign. Grantees join a year-long cohort and receive instruction and support from experts in the prevention of sexual harassment, relationship violence, & hazing at the PATH to Care Center & the Center for Support and Intervention. Read an overview of the Social Norms Approach.

Seed Grant Timeline  Social Norms Seed Grant Initiative process. Oct-Nov Develop tool and collect social norms data from your community. Nov-Dec Analyze norms data & identify misperceptions. Jan-Feb Develop, test, & refine intervention/campaign to correct norm misperception - include evaluation method in rollout. Feb-Mar Implement campaign for at least 2 weeks, along with evaluation to determine impact/effectiveness. Mar-Apr Analyze evaluation data, create final poster & presentation on campaign, process, & impact for Showcase..