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Campaigns

#weCARE

Data shows that most UCB undergraduate men want to intervene. There are many ways to get involved:

  1. Share the campaign on social media and tell your own stories about times you’ve spoken up or taken action to interrupt harmful behavior – tag @PATHtoCareUCB #WeCARE
  2. Learn about the indirect and direct ways you can intervene at the Bears That Care page.
  3. Request a bystander intervention workshop or consultation for your community or organization.
  4. Work with us to develop a custom poster for your community!

Bystander intervention campaign showing a white man looking at his phone; orange background.Bystander intervention campaign showing two, white, undergrad men smiling at each other; purple background.Bystander intervention campaign showing two undergrad students walking together; a Black man and a woman of color; teal background.Bystander intervention campaign showing three male students of color talking to each other; purple background.Bystander intervention campaign showing two male students, one Asian and the other white, talking while walking together; teal background.Bystander intervention campaign showing a white, male student with papers and bookbag; orange background.Bystander intervention campaign showing a Black male student with a laptop; teal background.

About Social Norms Campaigns

Social norms are the unwritten rules about how to behave, and most of us usually hold similar, healthy, positive views. But sometimes we think our peers hold different views based on a vocal minority that holds unhealthy attitudes. This misperception can make us less likely to act on our own values and beliefs.

Social norms campaigns use data from your own community to communicate the healthy attitudes of the majority, which encourages everyone to increase prosocial behavior. Read an overview of the Social Norms Approach.

Uplifting our values of respect, consent, and care for survivors is an important part of shifting the campus culture. The PATH to Care Center has led or contributed to a number of awareness and social norms campaigns.