Did you realize that most people on campus are as likely as you to step up to create a healthier campus? How does knowing that change what you will do?
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How You Can Create a Campus Free of Sexual Violence & Harassment
- Share the campaign and include the following in your caption:
Say what the rest of us are thinking! Most [Berkeley undergrads/grad students/staff/faculty/of us] would intervene when we see concerning behavior like sexist jokes, condescending comments about gender, and stalking. Complete this short feedback form to enter to win a $25 gift card!
@PATHtoCareUCB #WeCARE - Be an everyday active bystander: interrupt concerning behavior before it gets worse! Learn about the indirect and direct ways you can intervene.
- Tailor the campaign to your department, unit, RSO, identity group, or other specific community! Contact us at pathtocare@berkeley.edu.
About Social Norms Campaigns
Social norms are the unwritten rules about how to behave, and most of us usually hold similar, healthy, positive views. But sometimes we think our peers hold different views based on a vocal minority that holds unhealthy attitudes. This can make us less likely to act on our own values and beliefs.
Social norms campaigns use data from your own community to communicate the healthy attitudes of the majority, which encourages everyone to increase prosocial behavior. Read an overview of the Social Norms Approach.